Free tools
These products cost nothing to use and have no paid plan, according to their makers. They’re useful for trying an idea or covering a small job without a budget, so here’s the list, plus what to look at before you depend on one.
Free products
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Products using this pricing model will appear here.
What counts as a free product?
A product is listed as free when its maker says all of its features are available at no cost. That’s different from freemium, where a free plan sits alongside paid ones, and from open source, which is about the rights you get to the code rather than the price. The maker’s own pricing page is always the final word, because terms can change after a launch.
What to check before relying on a free tool
- How it pays for itself. Ads, sponsorship, a side project or investor funding each carry different risks if the money runs out.
- What happens to your data. Read the privacy policy, particularly if you’re entering customer information or work documents.
- Whether you can export your work. If the tool disappears, you’ll want a copy in a format that opens elsewhere.
- Who’s behind it, and how recently it’s been updated.
When free makes sense for makers
Free works well when you’re validating an idea, building an audience, or running a tool that supports another business. It’s harder to sustain when each user adds a real cost, such as AI model calls. If that’s your situation, a usage cap or a paid plan will likely be needed sooner or later, and it’s better to say so from the start.
Other pricing models
Frequently asked questions
Are free tools really free?
Listed products are free according to their makers, with no paid plan at the time of listing. Some may still need an account, or be supported by advertising. Check the product’s own pricing page, because terms can change.
What’s the difference between free and open source?
Free describes the price. Open source describes the licence: you can read, change and share the code. An open source product can be sold, and a free product can be closed source, so one doesn’t imply the other.
Can a free product become paid later?
Yes, and it’s fairly common. Makers can change their pricing at any time, so keep an export of anything important. If a listed product has changed its pricing, its maker can update the listing.